"3x1 is nestled in the always bustling SoHo neighborhood in New York City and references designer Scott Morrison's third venture following Paper Denim & Cloth (1999) and Earnest Sewn (2004). Derived from the denim's standard weaving construction, 3x1 Right Hand Twill, 3x1 is defined by transparency, value and uniqueness with only one location at 15 Mercer Street where the retail, design studio, gallery space and manufacturing take place right in front of our eyes. With a total of 4,000 square feet of retail and 3,200 square feet of design studio space, 3x1 is giving consumers the entire denim cycle from conception, manufacturing up to eventually taking a new pair of jeans home to wear. The storefront is captivating as you notice an immense collection of denim fabrics displayed in the gallery. Upon further investigation, we learned that the denim is of the highest quality emanating from Japan and North Carolina. With its great history and tradition of great denim, 3x1 creates an environment where each consumer is tailored and given the opportunity to create a one of a kind pair of raw or selvage denim jeans. " - Yatzer
Ummm awesome.
To learn more about 3x1 check out this brief interview with the Co-Founder and Designer of 3x1 Jeans, Scott Morrison and/or check out their site 3x1 (where they also sell their limited denim and accessories).
Photos: Ian Allen for 3x1
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